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To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research. Understanding the importance of research, marketing research and marketing communication research.
Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
Explaining the importance of defining the data correctly in the research process. Offered By Logistics Programme. Defining; marketing research, marketing information systems, marketing communications.
COURSE UNIT TITLE
Contact Details for the Lecturer s suhal. Term or Year Learning Activities. Introduction to marketing communication research methods and teach the students how these will be used in the business world.
Explaining the terms; data, information, primary and secondary sources. Prerequisites and Co-requisites None.
Dokuz Eylül University Information Package / Courses Catalog
Understanding and being able to use the models and processes of marketing communication research. Assessment Criteria To be announced. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Work Placement s None. The course consists of the following topics: Understanding and being able to use qualitative and quantitative research, positivism and post-positivism.
Giresun University Lifelong Learning Programme
Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Mode of Delivery Face -to- Face. Course Policies and Rules To be announced. Office Hours To be announced. Explaining the ilkwleri of research and defining its importance in the field of marketing communications. Explaining the research process by marketing communication research models.
Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages. Offered to Logistics Programme. Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Language of Instruction Turkish.
Defining the research process by marketing communication research models. Transfering the use of data, information and knowledge in research. Lectures and presentation of student assignments. Recomended Optional Programme Components None.
Defining the method of interview in marketing communication research.