Little Red Book of Selling has ratings and reviews. Gil said: I was so I disliked Jeffrey Gitomer’s book Principles of Sales Greatness. The content. Jeffrey Gitomer is a professional speaker, sales management expert, and widely- known best-selling author. The Little Red Book of Selling . LITTLE RED BOOK OF SELLING. Principle of Sales Greatness. Jeffrey Gitomer. Bard Press, , pp., ISBN

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Subscribe RSS or Email. Most business books only teach half of what you need to know to start and run swlling successful business. And selling is far more important. At least, it is if you want to create a successful business that makes money.

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And in it, Jeffrey outlines Kick your own ass. At the end of the day, there is no truer motivation than YOU … wanting it. Selling is hard; not selling is why most businesses fail. And the only way to push the excuses aside and not get caught in the blame game is to take ownership of the situation and not allow YOU to fail. Well, part of that is getting back on that horse every time you fall off.

Prepare to win, or lose to someone who is. About what the competition is offering? Knowledge is power and having good answers to the hard questions is often the difference between making a sale and going home empty handed. Personal branding IS sales: And they come to you because they know YOU.

They know your brand. And they trust it. Only value and relationship building can do that.

The more value you give away freely, the higher the perceived value willl be for the stuff you sell. You know those people who have everything come to them easily. The more tentacles you have reaching out into every corner of the universe, the easier it is to find what you need. Or rather, have it find you. One of the biggest things that stops people from networking is the time it takes. You have to make it fun and not a chore. The best salespeople I know are always out having a blast.


Little Red Book of Selling: Principles of Sales Greatness by Jeffrey Gitomer

And they invite along bkok people they want to network with. Learning the language of the people who sign the checks is critical. I met a brilliant programmer a couple years ago who was trying to start his own business. His ideas were absolutely cutting edge. The problem was, you needed an engineering degree to understand him. Because they write the checks. Engage me and you can make me convince myself. From a leadership perspective, I know if you can get someone to take ownership of a task, the rest is easy.

And the same goes jeffret selling. If you can guide your customers in the right direction so they find their own way to making a purchase, the rest is easy. If you can make them laugh, you can make them buy. How many funny commercials do you remember vs dramatic ones? Comedy can be tricky, but making people laugh is the quickest way to create an atmosphere of trust and goodwill. So, slay them with a smile if you wanna rack obok the sales. When something is rred to work, we tend vitomer emulate it to create the same successful results for ourselves.

The problem is, whatever it was, probably worked because it was different. If you want to be good, you can follow a proven formula.

But if you want to be great, you have to get creative and do something different. You have to create seelling next big thing that everyone else copies. See how easy it is to eliminate risk? Risk is a hurdle every buyer has to get over. But there are all kinds of risks a buyer can face. Know the risks to your customers and find ways to reduce or eliminate them. This principle is a testament to testimonials.


The essence of social proof is that other people believe in your products and services.

They rave about them. And the more people that believe, the more people that will. Testimonials are so powerful that most of the best companies in the world spend millions every year getting celebrities and sports figures to market their stuff.

On a smaller scale, that proof comes from your previous customers and from media buzz. There are opportunities all around you.

12.5 Principles of Sales Greatness from the Little Red Book of Selling

Resign your position as general manager of the universe. Sales success has one downside: And other jdffrey know it. We all have and we all will. Let someone else rule the universe. So there you have it; The Little Red Book of Selling is truly one of jeffreg definitive books on its subject.

I can go through these principles and think about the best salespeople I know and check them all off as things they practice. By signing up to coinbase.

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The Little Red Book of Selling by Jeffrey Gitomer (Top 10 Quotes)

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